20 or so years ago, I was living in New York working as an Art Director in Advertising. I was at a client meeting, not paying much attention, when I noticed how mundane all the neckties in the room were (including mine). I asked myself "Why so boring?" That thought stuck with me.
I soon started Josh Bach Neckwear out of my apartment in lower Manhattan. The goal was simple: give the necktie personality in a cool, understated kind of way. This was NOT a novelty tie...but a perfectly wearable necktie that stood for something...and had a pulse. I created my first eight patterns. Men loved my designs, women loved my designs for their men, and fashion and wardrobe stylist loved my designs for their clients. Soon my neckties were popping up on celebrities, in movies, TV shows, on politicians, reporters, anchormen, scientists, astronomers, mayors, governors and, quite simply, men that wanted to be more expressive with their wardrobe choices.
Fast forward...Today, my designs are numerous and include something for everyone. I honestly feel that the necktie makes the man, and his outfit, complete. Even if you don't wear a necktie to work, on those occasions when you do wear one, don't be afraid to be expressive and make a statement. It's perfectly fine to be the life of the party.
I like to think of my neckwear as a reflection of myself (and people like myself): unexpected, elegant, clever and creatively inspired by a city that's saturated with interesting images, visuals, and icons. When I see the blur of ho-hum ties on my way to work, it reminds me that people need to lighten up. Have some fun, but do it with style. Because, my friends, life's just too short to wear the same old boring....
I have ALWAYS manufactured locally, in New York City, way before "Made in the USA" was the right thing to do, because ...well why not? New Yorkers are really skilled, the craftsmanship is unparalleled, and I can monitor the process...three great reasons not to outsource to China. What you will consistently find in a Josh Bach product is unsurpassed quality, unsurpassed craftsmanship and a truly unique and original take on a necktie design... unless, uhm, someone's knocked-us-off ;-)
Josh Bach Ltd. (office, not a store):
133 Beekman Street,
New York, NY 10038
Tel: 212 964 5149
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